2022
Meta × NAIDOC · Instagram Story Templates
For NAIDOC Week 2022, the National NAIDOC Committee partnered with Meta to commission Instagram story templates based on my artwork Stronger.
The campaign brought the theme Get Up! Stand Up! Show Up! into a format people could share and take part in online. It included educational stories about First Nations people who have led change, alongside templates for making a pledge and sharing First Nations businesses.
Indigenous media agency 33Creative designed and produced the templates using my original artwork. The project gave the poster’s message another way to travel, encouraging people to support creators and businesses and make their own commitment to action.
The templates were publicly announced on 6 July 2022.
Campaign artwork and announcement image via the National NAIDOC Committee. Templates designed and produced by 33Creative, based on Stronger by Ryhia Dank.
